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We Build Momentum

boutique private investment & advisory partners

Go-to-market strategy, planning and execution. Fund raising support. Business development. Sales organization structuring. Product/market fit. Early stage executive advising and organization planning.


What We Do

ecoloce is private investment and advisory firm. We take part in early stage companies either building, investing, advising or consulting.

We know video technologies, advertising, enterprise sales, consumer internet, fund raising and corporate and business development. Our projects and portfolio covers everything from drones to wine making and consumer photography.

We work tirelessly to create upward momentum for early stage companies.

We’re grateful to have a strong network of industry leaders and experts.

We’d love to talk about projects that are fun, interesting and make a positive difference in the world.

Thanks for stopping by and we hope to hear from you.

What does ecoloce mean?

Many people ask us what our name means, Ecoloce is Italian for echolocation, the physiological process for locating distant or invisible objects by reflected sound, in particular used by dolphins and bats. It's a palindrome; meaning it's spelled the same forward and backward, cool huh?

Words From Our Partners

Frank is a rare individual who has tremendous breadth in his capabilities. From deep business acumen across corporate development, program management and general business issues to product and technical understanding. He's a natural leader who is creative in his solutions and enterprising in his efforts.

Tricia has been advising us for 2 years, and has been instrumental in the creation of our enterprise sales strategy.

Nathan Schuett, Founder & CEO, PRENAV

Tricia is an amazing business executive and a seasoned entrepreneur. She super helpful and energetic and is taking a critical part in helping us build our sales operations from the ground up.

Tricia's strategic & tactical chops make an ideal partner for new initiatives, early stage start ups & driving innovation within any company.

Michael Pohl
Public & Private Board Member

Frank is one of those rare individuals who provides great strategic value and is also very tactical. Like Wayne Gretzky, Frank skates to where the puck is going to be. He is also a very gifted communicator. He takes complex concepts and makes them easy to understand. I would definitely hire Frank again if given the opportunity.

Investments & Advisory Clients


Diverse, impactful cap tables
limited partner


Cultured cooking oil

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AI aircraft pilot 


Precision pollination

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Electric Trucks


Coffee & Matcha, Perfected


Micro-molecular fermentation

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Programmatic direct mail
investor | advisor

Battery Data Platform


Canadian care marketplace


Live video for social
advisor {acquired by Twitter}


Design for modern life
advisor (acquired by OpenSky)

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American food in Spain

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Personalized video search


Deep learning with drones


Latin property platform

Verified investing knowledge


Launch apps easily
investor {acquired by Google}


Mobile video advertising
builder (acquired by Tremor)

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Champagne preservation


Virtual remote studio

Immersive Sound

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Engaging quizes

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Hassle-free reservations
(acquired by Resy)

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Predictive Hiring 
(acquired by Capp & Co)

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Mission-driven events

The Team


Frank Barbieri

Founder, Partner

Frank Barbieri is a serial entrepreneur, angel investor and startup adviser. With a background in product management and business development, he has held positions at Fortune 100, mid-size, and start-up companies.

He has been Chief Executive Officer & Founder of Transpera, Chief Product Officer, SVP Corporate Development at YuMe and Group Product Manager at Microsoft among other roles. He currently serves as President, Vice President and GM Category Management at Walmart. 

His first career was as an international photojournalist.

A company he co-founded in 1994, called MediaStorm, pioneered digital journalism on the web and led him to the founding team of MSNBC.


Trish Iboshi


Trish Iboshi has spent a career building software businesses that enable consumer internet experiences. She has build sales, operations and go to market for five now exited start-ups.   

In the 90s building the first web sites for, Microsoft and Intel.

In the early 2000’s supporting the first internet video services including; the Verizon Mobile Video Service, Starz Video on Demand and Comcast’s “the fan”.

More recently Trish is using her operating experience as COO of BlackArrow and over 17 years providing sales leadership for new break through technologies to help early stage and mid-stage companies break into new markets.


Jing Feng


Jing has spent the last 10+ years working at the intersection of sales, product, and engineering.  

She has helped to build successful businesses across industries with noteworthy exits like Facebook and Comcast.  

Jing specializes in product strategy and market analysis for small to mid-sized startups.  She is based in NYC and holds a bachelor of science degree in Computer Science from the University of Utah.


Steve Simitzis


Steve Simitzis is a product leader, serial entrepreneur, and startup adviser. With two decades experience in startups at every stage, he focuses on bringing delightful consumer experiences to life.

Steve got his start as founding engineer and early architect of Critical Path, a pioneering cloud email company that led the way before Google.

He is an alumnus of 500 Startups as Founder and CEO of Treat (sold to Mars). At Mars he ran an internal start-up incubator which, among other projects, launch Puppo a premium dog food service. 

He has mentored software engineering students at Hackbright Academy, and advised startups for Code for America.

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